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Overview and Mission Statement

NEW!
JUNE 2013 WEBINARS (attend from home) of our workshops!

1. BUILD YOUR AUTHOR PLATFORM WITH SOCIAL MEDIA

2. DO-IT-YOURSELF BOOK BLOG TOUR

More info on the webinars, please visit: http://www.saimaagency.com/workshops/


The Saima Agency specializes in securing print and online exposure for talented writers and authors as well as providing consultations on marketing and publicity within the publishing industry. Our award-winning and bestselling clients receive advice on branding, online presence, and social media. The agency also facilitates contact with high-quality author and publisher services such as promotional copywriting, virtual assistance, website development, creation of author blogs and online newsrooms.Key capabilities include:
• Coordinating book blog tours for new releases to increase online exposure by influential bloggers for both fiction and nonfiction.
• Website critiquing to optimize author websites.
• Strengthening of online presence, including correct use of powerful social media, to achieve a global reach.
• Arranging for the right author services to support busy writers with services from event planning to promotional copywriting.

Mission:The Saima Agency is a public relations agency that develops communication programs for authors aimed to increase media exposure among the book-buying public and support sales.

We form loyal alliances with exceptional authors.

 

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    Saima Agency

    Our Clients

    The authors we work with are talented, creative, and delightful. Some of their books have entered bestseller lists during the course of our blog tours (The New York Times; The Globe and Mail). We were thrilled to have had a #1 bestseller on blog tour (The Winter Palace by Eva Stachniak). We have worked with award winners like the lovely Cassie Stocks (Leacock Memorial Medal for Humour), and those long-listed for awards such as the Giller Prize. All have been a pleasure to collaborate with on their publicity. We form loyal alliances with exceptional authors. References available upon request.

    Public Relations Consultations

    At the Saima Agency, our clients receive expert advice. Not clear on your branding as an author? We can help you find your key message. Need a website overhaul? Chat with us about what components you need for an author-optimized website. (We love to critique websites!) We offer customized book marketing/ publicity campaigns to partner in your success.

    Photography of Peter and Diane by Carla Licavoli

    Online Publicity

    Specializing in designing and implementing book blog tours, we work with popular bloggers to reach more readers. Marketing studies have demonstrated that blogs influence consumers more than social networks, and also indicated online word-of-mouth (WOM) is second only to in-person recommendation. Read more about recent (June 2012) stats on influence of blogs on readers here. Learn more about our tours -- and expert copywriting services -- here.

    Happy Clients

    I began our professional relationship with high expectations. And I am pleased to report that the Saima Agency has surpassed those expectations. You have repeatedly proven dedication, persistence and resourcefulness that has helped to secure the right publicity at the right time. -- Daniel Kalla, author The Far Side of the Sky , Pandemic

    You are a wonderful promoter of books! All writers deserve someone like you at their side!" -- Eva Stachniak, author The Winter Palace