Promotional Copywriting: Back Cover Copy & Pitch Letter combo
You’ve taken the time, energy, and care to write a book—laboring intensively over rewrites, editing judiciously, choosing your words wisely, and polishing the final product to perfection. And now that your work is ready to share with an audience, it’s time to tackle the crucial business of bringing book and reader together. That means marketing. And not surprisingly, when it comes to marketing books, it’s all about words.
In the advertising business, they call it “the sizzle that sells the steak.” And a big part of that sizzle is copywriting—especially in the book business. If you want people to read what’s inside, you’ve got to grab their interest with what’s written outside. And it’s not enough to just tell. You have to tantalize. Good book cover copy is a compelling mix of plot and promotion.
And just as importantly, it’s also concise. Brevity isn’t just the soul of wit, it’s also the key to effective communication—especially in our accelerated age of social networking, tweeting, texting, and micro-blogging. Today’s fleeting attention spans demand messages that make their point ASAP (like this sentence).
We can help you. Our copywriter has freelanced for the biggest New York publishers for over 25 years. After discussing your goals with us, send us your manuscript and in approximately two weeks, he’ll produce sparkling back cover copy and a one-page letter you can use to pitch your book to editors and bloggers. And since you’ll be pitching to bloggers, we’ll include a copy of our e-report Best Practices: Pitching Book Bloggers. Contact us now to get started!
Flat Fee for combo: $419
And coming soon:
Build Your Online Presence: The Whole Enchilada
Basic WordPress-based website…social media help (including coaching for Facebook and Twitter*)…email marketing. Just for authors. One flat fee, coming March 1st, 2012:
Flat fee for BYOP March 2012 Promo: $1199
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* Social media help is not our premium coaching by Linda Bernstein, and is up to 120 minutes.