As authors, you probably already know the value of connecting with your readers on social networks such as Facebook and Twitter. But these platforms have a learning curve that’s easier to navigate with an experienced teacher. Well, there are your garden-variety “social media gurus” and then there’s Linda Bernstein.
Currently an adjunct professor of social media in the continuing education program at the Journalism School at Columbia University and a social media consultant, Linda is a writer and editor with over thirty-five years experience in all corners of journalism and publishing. After receiving her Ph.D. in English from Columbia University, Linda’s first career was in academia. She has published hundreds of articles in dozens of national and international magazines and newspapers. She is also currently writing a novel.
Quite simply: We think there’s no one better than Linda to help you as an author with your social media training and we’re thrilled to offer her services through our Saima Agency. If you’re serious about social media, we offer:
Basically Twitter, a three week course of action:
1 hour of diagnostics to determine social media skills and writer’s goals
6 hours of Twitter instruction (preferably 3 2-hour sessions)
- How Twitter works
- Writing Tweets that sing
- Grow your Twitter following
- Why whom you follow is more important than how many are following you
- Determining the best times to tweet
- Basic metrics tools
3 hours of follow-up during the three weeks, checking your tweets and responses; working with you to make sure you are maximizing your Twitter potential.
(If Linda determines that the client needs some basic boning up on Internet skills, the cost of those hours will be in addition to this package.)
10 hours total, $1250
Twitter Plus – six weeks of social media
All of the above plus
- 4 hours of Facebook – deciding whether to open your personal profile to subscribers or create a Professional Page; maximizing Timeline
- 3 hours of Pinterest – learn the basics and use it to grow your book brand
- 3 additional hours of follow up
20 hours total, $2500
And so much more:
All of the above plus 6 hours of:
- Participating in Twitter Chats
- Using Google+ to optimize your reader base
- Adding video to your blogs, Facebook and Tweets
- Advanced analytics
30 hours total, my price $3750
A la carte options:
Need some coaching with only, say, refining your Facebook online presence? That’s okay too! Linda can assist at an hourly rate in an a la carte fashion. Find out more in a free 20-minute consultation with the Saima Agency to determine your needs.